CURAPROX GOES
MUSIC
The BRYGHT Impact
15 millions delivered contacts via web & social media.
15 millions delivered contacts viaweb & social media.
A Christmas concert for a great cause? Brilliant! That’s exactly what ROLLING STONE and SOS Children’s Villages thought – and we made it happen! Filmed in Berlin and streamed live on YouTube for 24 hours, this special gig was all about music, Christmas joy, and reminding us that this is the season to come together and support those in need. The campaign is featured across MUSIKEXPRESS, ROLLING STONE, SOS Children’s Villages and the artists’ social media – because when it comes to Christmas and giving, the more, the merrier.
The BRYGHT Impact
A vibrant
image campaign that taps intopop-culture
A campaign in action
Founded in 1972, CURADEN AG has been a pioneer in oral prevention. Their CURAPROX products are known worldwide, especially among dental professionals. But here’s the thing: while the brand is big in the dental world, consumer awareness is still in the single digits. Time to change that!
Tell us about your Project
Bryght.
A devision of Mediahouse Berlin GmbH
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